RBZ stands for more than just three letters, they are my initials, my signature, and my commitment to the craft. I am Roy Ben-Ze'ev, and every piece that leaves this studio carries my name and a part of my soul.

My journey didn’t start with fire and metal. It started with a screen and a vision. While studying Art Direction, I was on a clear path toward the world of advertising agencies. But as graduation approached, the reality of a life spent in a cubicle felt like a cage. I knew I couldn't spend my life behind a desk - I needed to create something, something raw & permanent.

That’s when I discovered Goldsmithing. It wasn’t just a craft, I found freedom.

A Decade of Precision

Since establishing the brand in 2014, I’ve built my world from the ground up. Parallel to my evolution as a jeweler, I spent six years as a tattoo artist. While the forge was always my true home, the years spent working with ink on skin fundamentally sharpened my precision and added a unique dimension to my creative process.

Today, RBZ is the result of those worlds colliding: the strategic eye of an Art Director, the steady, disciplined hand of a tattooist, and the raw power of a sculptor. This technical foundation has led me to specialize in Master Model Making and Jewelry Prototyping, solving the complex structural challenges of bringing high-end visions to life.

A World of Shadows and Metal

Based in my boutique studio, 5 min south of Tel Aviv, my creative process is surrounded by the things that fuel my imagination. My workspace is an extension of my art - filled with Gothic sculptures, skeletal curiosities, and dark art collections. It’s in this immersive atmosphere, rocking out to metal with my blind dog, Ozzy, that the most intricate RBZ pieces come to life. The studio isn’t just where I work; it’s where the gritty combination of tattoo culture and dark fantasy takes physical form.